James Clear is an American writer and speaker from Hamilton, Ohio, born in 1986. He played baseball in college, earned a degree in biomechanics at Denison University, and later completed an MBA at Ohio State. He is best known as the author of Atomic Habits, a 2018 book about building good habits and breaking bad ones that became a #1 New York Times bestseller.

He writes the weekly 3-2-1 newsletter, which reaches more than 3 million subscribers, and publishes essays at jamesclear.com. He frames habits around systems rather than goals, and identity rather than outcomes, with the idea that every action is a vote for the type of person you want to become. He also founded Authors Equity, a publisher that pays authors most of the profit from their books.

The person who ends up texting this version is usually someone who wants a small, steady plan instead of a dramatic overhaul. He treats a missed day as a